The Chinese Jordan House Of Flight officially opened on October 1 in Shanghai. The grand opening was to kick off the celebrations of Air Jordan’s 30th anniversary in the Greater China region. Fans in China can visit the House of Flight or visit www.Jordan.com/30th, to accessess special online content related to the Air Jordan thirtieth anniversary celebrations, including brand history and so much more.
“Jordan Fly Department” has a number of aspects of the exhibition and the consumer experience, exposure to which, Jordan in the past three decades of vivid stories and legendary history vividly. Show include: Some of the exhibits featured include:
- Pictures from famous photographer Walter Yiwu Si (Walter Iooss) who has shot classic pictures of Michael Jordan – and this is the first time Jordan brand showcase these precious photos in the Greater China region
- Wall of Jordan – Paintings from the artist Michael Lau for the celebration of the 30th anniversary of Jordan and creation, inspired by consumers to share the story of We Are Jordan interactive experience through the network projects
- Hall Of Greatness – Jordan’s display innovations, products, and reflects an important moment of the history of Jordan brand stories and memorabilia
- Jordan Brand athlete promenade – Jordan Brand athlete family members introduced to visitors by athletes sharp portraits